NO SPECIAL SKILL TO OPEN OR SEND – To receive SMS or text, you don’t need any special skill or special phone. Just own a mobile phone that is as low as N5,000.
HIGH OPEN RATE: More than 97% smartphone users send and receive about 35 text messages or SMS every day.” A Text message/SMS fact.
PEOPLE USE FEATURE PHONES MORE: This is why bank transfers are done more often with the USSD transfer codes than the bank mobile apps.
SMS ALERTS – No wonder bank transfers are done more often with the USSD transfer codes than the bank mobile apps because people receive alerts as text messages or SMS more than any other means.
COST OF SMARTPHONES– The prices of feature phones (not the smartphone) and smartphones are far apart. So more people still use feature phones than internet-connected phones or smartphones. Hence more people prefer SMS ti Email notification or promos.