BULK SMS VS SOCIAL MEDIA
These two: SMS (Text messaging) and Social Media, has had great influence on how marketing campaigns are done in the 21st century in Nigeria and the world.
When you use both, you get sure results in sales and income for your business or company, however, we will like to make comparisons of the benefits so marketers can find better ways to optimize their advertising.
Let’s see who wins this battle especially in terms of Engaging people, Getting Attention of your Target Audience and the Conversion rates. Which works and gets more results? Social media or bulk SMS/text messaging?
“Send Customized text messages or bulk SMS here“
ENGAGING PEOPLE TO KNOW ABOUT YOU & BUY FROM YOU
Getting your people to stay glued to your promos, interacting and taking action is a successful marketing campaign. An SMS sent gets more clicks since the message is direct and catches the attention of the mobile user.
But a social media promo gets to be seen, only when the smartphone user opens the facebook/twitter app, which is usually 50% of them, compared to more than 80% who open their phones once they see an SMS. This results in a higher open rate for SMS than Social media.